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center : Transportasion Organization
Material Type : Latin Book
Record Number : 5695
Doc. No : 1095
Language of Document : English
Main Entry : Barrow, Colin.
Title & Author : The business enterprise handbook/ Colin Barrow, Robert Brown, Liz Clarke
Edition Statement : Rev. ed.
Publication Statement : London: Kogan Page,2004.
Series Statement : (The Sunday times business enterprise guide)
Page. NO : xiv, 356 p.: , ill. , 24 cm.
ISBN : 0749441003
Notes : Language: انگلیسی
: Previous ed.: 2001.
Notes : Print
Bibliographies/Indexes : Includes bibliographical references (p. [352]-353) and index.
Contents : Your mission -- Opportunities and threats -- Strengths and weaknesses - The financial position -- How to diagnose your organisation -- Assessing people, structure and systems -- Marketing options -- Marketing strategy : focus and priorities -- Choosing between alternatives -- Financing growth -- Acquisitions, mergers, joint ventures and divestments -- Visionary leadership -- The marketing plan -- The people plan -- Managing change -- The financial plan -- Writing and presenting your business plan -- Exit routes.
Subject : Business planning
Subject : Industrial management
Dewey Classification : R‭658‬
LC Classification : R‭HD30.28‬‭.B36 2004‬
Added Entry : Brown, Robert,1937-
: Clarke, Liz,1946-
 
 
 
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